Dear Old Dutch,
I'm not one of these cranky shut-ins who, deprived of ordinary human contact, resorts to writing angry letters to corporations. But I have to say something: your new Rave chips burned the crap out of my mouth. For your reference, the offending flavor was Salt & Vinegar.
Here's how it went. I bought a large bag and had an absentminded three or four handfuls. Then I noticed an intense stinging on my tongue. You know when you're washing the dishes and stick your hand under too-hot water, and how all you do is clench up, squint, hiss, and wait till it's over? That's what happened. In my mouth. Because of your chips.
If I had to compare it to another physical sensation, it would be this: putting salt in your mouth and electrocuting yourself, with the mouth-salt finding most of the current.
Here's the kicker (and bear in mind my first sentence): it's been two days, and my tongue still feels strange. Seriously, was there demand for this kind of flavor experience from the snacking public? The tip feels abused, like I dragged it on pavement, and there are little red spots where there weren't before.
Needless to say, I'm never buying Rave chips again. I've always bought Old Dutch, though, and would love to hear from you guys that your pumping up the acid content of your S&V wasn't just a spiteful joke by an ex-employee or something. If you wanted to send me a coupon for a big bag of Ketchup, too, that'd be cool.
Yours in mild physical distress,
Old Dutch, to its credit, sent me two coupons for free product, along with an apologetic letter thanking me for my "phone call."
(Extra: Another flavor of old Dutch rave.)